4th April 2016
With traditional means of communication such as emails and printed collateral no longer hitting the mark, the question is how can you reach students effectively and in a way that they will listen?
A recent survey taken by more than 7,000 students on the StudentCom network offers some interesting insights into students’ online behaviour and technology habits, and as such can potentially be used to help tailor your approach to getting your message across to students.
The survey revealed: When choosing university accommodation, a reliable and fast internet access is now considered an essential service that is expected by students, just as they expect running water and electricity!
Whilst students rated their bedrooms as the most important place to be able to connect to the internet (90.34%), access within communal areas has become increasingly important to students with almost 70% expecting access in the kitchen and lounge, 42% in corridors and 34% in external areas. One reason behind this could be the growing importance of communal study for which Wi-Fi is essential, particularly during exam periods when students often get together for group revision sessions.
Students spend most of their day connected to the internet in one way or another whether it’s socialising with friends, listening to music or studying for their course. According to a global study entitled ‘the World Unplugged’, students were even described as having withdrawal symptoms similar to those seen in drug addicts after just one day without using gadgets or technology, proving just how crucial the internet is to students.
According to the results of the survey, 96% students connect to the internet using two or more devices, with some using as many as five. Whilst laptops continue to be the most important means of connecting to the internet for students (94.04%), access via mobiles is increasingly important (91%). Other popular devices that students are using to connect to the internet include tablets, games consoles and internet TV, all of which have shown a significant increase since last year.
As social media continues to soar, far more students are turning to online communication, with web email on a steady decline, often seen as a chore and not a form of simple instant messaging. In many cases students appear to have by-passed email altogether with a trend in using social media platforms like Twitter and Facebook to communicate.
A recent Jisc survey highlighted the importance of social media amongst students, discovering that one in four students now use social media as a means of contacting their university, communicating with their lecturers online. The chief executive of Jisc, Martyn Harrow, explains “Higher education providers need to ensure that they are tech savvy and that education technology is at the very top of their agenda to secure the future of their institution.”
Online video has become increasingly popular, making up 2/3 of all mobile data traffic. This statistic is also reflected on the StudentCom network with 1/3 of their total bandwidth consumption from video usage, demonstrating just how students spend their time online.
YouTube videos have become increasingly popular as a means of communicating, whether it’s watching tutorials or how to guides, it offers a more engaging solution to our queries. The demand for digital video content is ever increasing, with students watching it on a variety of devices either for educational, music, or entertainment purposes.
According to Campuslife, recently acquired by StudentCom and known by many in the sector as experts in student communication, they believe the answer lies in delivering your message to the heart of the student community through a medium that they understand and enjoy ......
According to Tom White, Executive Director at Campuslife, “today’s students can convey a message to each other in less than 15 seconds purely by video or photo. With the rise of social networks like Snapchat and Instagram, the need to communicate in more visually appealing ways takes precedence. That’s not to say written content is dead but keep it short, snappy and bring the issue to life. It’s also about ensuring a multi-channel approach and getting your message in as many different places but at the most relevant times.”
Enhance your students’ online experience with better Wi-Fi for student accommodation.
Today’s students have high expectations of their online experience while at university. Students want fast and seamless internet access, great content and reliable support. The quality of the online experience is a key factor in university choice, so universities and accommodation providers need to provide a complete managed internet service that exceeds expectations. That’s exactly what StudentCom delivers.
Managed Client Internet Service
From in depth monthly service reports, annual reviews and the provision of marketing materials to a student friendly Service Desk and onsite support, StudentCom will provide everything you need for a fully reliable managed internet service for both you and your students.
Wi-Fi for Student Accommodation
Students want to be constantly connected, wherever they are. StudentCom’s best in class intelligent pervasive WiFi means that students can enjoy a seamless internet connection across their multiple devices wherever they are in their student accommodation. Plus all the support they need.
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