Student engagement is key

Student engagement is key

Beth Gordon
22nd August 2017

At Campuslife we want all our content to have as much student engagement as possible. So, when I joined the Browzer team fresh out of university in March, I wanted to use my recent graduate status to bring some great ideas to the table!

As a result, we’ve recently relaunched our approach to student bloggers on Browzer in attempt to maximise the interest from students, whether they are consuming or producing our content!

I know from my time at university that this is something students are interested in – me and my friends were always looking for somewhere to get our writing published. I think that’s the whole point of doing a writing-based course.

Having students writing alongside us or being in videos instantly engages with those consuming our content because what they’re seeing is relatable. Students talking to students and sharing their personal stories brings a fun and informal approach that they will be interested in.

Student bloggers bring local knowledge too, which sometimes we may not be able to deliver in the same way that they can, making the content a lot more trustworthy.

One of the main things that stood out from Tom’s Wild Week was that social media plays a major role in the younger generations lives, especially with Generation Z. And I totally get it, I search information on Instagram or Twitter instead of Google because I know I’ll find more relevant results.

With student blogs we are responding to this demand, and that’s why sharing student generated content on social media will maximise student engagement too, for (at least) two reasons:

1) Linking to a students’ social media accounts means more likes and followers, which is clearly very important to them

2) We’ll get more eyes on our (amazing) content!

Take this example: a student is looking for #FreshersWeekAdvice and they come across a blog on Browzer written by a second-year student who was a Fresher last year. This is much better than the generalised content they could find anywhere because it’s honest and real information.

Social media gives students a chance to voice of their opinion, which is one of the great things about student blogs too because they can talk about their opinions, experiences and interests in their own style, whether it’s a written or video blog.

It’s important for universities to be tuning into these ways to engage and communicate with their students, to add a little bit more to their university experience. I would have loved this opportunity when I was at uni!