Superfast Broadband gives Baltic Village the edge

Charlotte Griffiths
3rd January 2017

Property developers Promenade Estates explain how fast connectivity has now become a given in the PRS sector.

LivingCom has added one of the largest PRS schemes outside of London to their ever growing PRS portfolio. The Cargo Building scheme, located at Liverpool’s trendy Baltic Triangle, consists of 324 one, two and three bed luxury rental apartments.

Promenade Estates, the Liverpool based property developer overseeing the project, aims to create not only a community feel, but a place that people want to live in by expertly incorporating the needs and values of its’ residents. Meeting rooms, a café, social area, gym, concierge and free Wi-Fi available both inside and the external seating area help create an area that people really want to live in.

We interviewed Daniel Hynd, the Managing Director of Promenade Estates, who explained how they wanted to bring cutting edge living to Liverpool by having a hotel living experience in an apartment building. This is a real benefit for tenant retention whilst also helping to attract tenants in the first place.

We also spoke to Peter Hynd, Chairman of Promenade Estates, who agreed that a quality internet service is of utmost importance, “It sounds simple, but anything that brings people together and helps them interact goes a long way to reinforcing the appeal of a place to live. Research shows that it helps reduce tenant churn and boost customer satisfaction levels. Fast connectivity has rapidly become a given factor. If you don’t provide it, you’re not in the game.”

By providing free 30Mbps fibre broadband to every room, Baltic Village is the first scheme of its’ kind. Residents will also have free Sky TV for 6 months, twin TV points and data points in every room, all of which is fully installed by LivingCom before the resident moves in, so they can get connected the minute they arrive. Tenants also benefit from LivingCom’s 24/7/365 support service.

Paul Eaton, the Commercial Manager for LivingCom explained how “LivingCom understands that high speed internet connectivity has become an essential expectation of renting, especially for the young professionals that make up a considerable amount of the PRS target market.”

Our recent whitepaper showed that 69% of young professionals think fast and reliable Wi-Fi is an important factor when looking for rented property. A massive 96% said the thing that most frustrated them about moving was going without the internet. LivingCom solves this issue by ensuring residents can get online the day they move in.

How was it working with LivingCom? Peter explained that designing and installing the infrastructure was seamless and functioned effectively right from the start; “It’s been a pleasurably straight-forward process and we know our customers will benefit from day one of their tenancies”. Daniel agreed, and said that “working with LivingCom was very easy, they’ve come in with innovative technology and told us the best way to go about the installation process. The systems are cutting edge and are something that Liverpool has never seen”.

Notes to the Editor

Unrivalled managed internet service from the market leading provider. A managed internet service means enhanced online experience for everyone, everywhere. Why not provide a complete managed internet service that exceeds expectations? That’s exactly what LivingCom delivers.

Managed Broadband for Private Rented Sector

By providing an outstanding online experience, LivingCom helps you attract and retain tenants and enhance rental values. Find out how we can help you exceed your residents’ online expectations and gain a real competitive advantage.

Smart Fibre Infrastructure™

Our Smart Fibre Infrastructure™ (SFI™) sets our service apart in the sector by offering a faster and simpler way to cable your building, helping add rental value and significantly reduce operational costs. With SFI™, buildings are effectively future-proofed for the next 30-40 years, as there are no restrictions on what can be delivered through fibre. SFI™ also enables the provision of many smart technology services such as Wi-Fi controlled lighting and heating, door entry, CCTV, digital signage and smart metering.

SFI™ utilises the VertiCasa™ cable system from Prysmian which is designed specifically to bring optical fibre directly to residents, providing a fast and flexible means of connecting users.

To find out about our managed internet services and landlord broadband get in touch and one of our team will be happy to help.

General Enquiries

03333 800 800