What do young professionals want in rented accommodation?

Clare Trigg
11th November 2016

We commissioned some research to try and answer this question, looking at the wants, needs and expectations of millennial movers currently living in the PRS sector.

By surveying 500 young professionals, we saw that:

  • 96% found going without the internet to be the most frustrating part of moving home
  • 68.8% considered fast and reliable Wi-Fi to be the most important factor when looking for accommodation
  • 83% had to wait longer than a week to be connected to the Internet at their current property
  • And most importantly, 80% believed that high-speed internet connectivity is an essential part of renting.

The research also uncovered valuable information about the renting habits of young professionals. 43.8% said their main reason for renting was lack of funds, or saving for, a house deposit, while 28.4% liked the flexibility of renting. This isn’t surprising, due to the transience trend we are seeing in millennial movers. 55.6% had moved 1-2 times in the last 5 years, 30.2% 3-4 times, and 6.6% even moving 5-6 times in a 5 year period.

However, a lot can frustrate young professionals about renting. Going without the internet was ranked highest (96%), followed by moving belongings (84%), setting up new bills (81.6%) and having post redirected (73.8%). It is obvious that internet is now an essential, especially as 77.2% own three or more Internet ready devices.

By sharing the results of our survey, we aim to provide an unrivalled understanding of this key demographic and aid the construction of future homes that are attractive, prosperous and customer-focussed.

LivingCom provides superfast, customised internet solutions for the private rented sector- services designed with property developers and their residents in mind. To download the whitepaper, please visit the LivingCom website, watch our video, or follow LivingCom on Twitter and LinkedIn.

For further information please contact Paul Eaton on p.eaton@cablecomnetworking.co.uk, or call us on 03333 800 800.

Notes to the Editor

Unrivalled managed internet service from the market leading provider. A managed internet service means enhanced online experience for everyone, everywhere. Why not provide a complete managed internet service that exceeds expectations? That’s exactly what LivingCom delivers.

Managed Broadband for Private Rented Sector

By providing an outstanding online experience, LivingCom helps you attract and retain tenants and enhance rental values. Find out how we can help you exceed your residents’ online expectations and gain a real competitive advantage.

Smart Fibre Infrastructure™

Our Smart Fibre Infrastructure™ (SFI™) sets our service apart in the sector by offering a faster and simpler way to cable your building, helping add rental value and significantly reduce operational costs. With SFI™, buildings are effectively future-proofed for the next 30-40 years, as there are no restrictions on what can be delivered through fibre. SFI™ also enables the provision of many smart technology services such as Wi-Fi controlled lighting and heating, door entry, CCTV, digital signage and smart metering.

To find out about our managed internet services and landlord broadband get in touch and one of our team will be happy to help.

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